YOUVERSION FOR CHURCHES
Photo credit Life.Church
Photo credit Life.Church
WHAT IS YOUVERSION FOR CHURCHES?
TASK
CHALLENGES
YouVersion for Churches is a feature that debuted in 2022 that allows local churches all over the world to have a platform within YouVersion. It connects the user to other members of their local church right inside the app!
Visually brand the YouVersion for Churches feature release and create digital marketing, print, and web assets for local churches to use. Assets need to be created for pre and post-release.
Time constraint
The number of assets needed (localization included).
Organization of assets due to volume and number of campaigns
.
Branded assets revealing the two new features, Church Profile and Insights. We landed on using a dark gradient background using a red lens flare to add a pop of color and keep brand consistency. The goal was to give this feature launch a minimalist yet futuristic feel.
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SOCIAL
I've contributed not only to the branding of the YouVersion for Churches Special Event and product launch but also largely to the YouVersion for Churches social media accounts. Posts have included product features, quotes, and statistics. I use both photo manipulation and mock-ups to achieve a cohesive aesthetic.
Additional Credit: Josh Lowder